$99.00
Public Company Market Gap Map
Turn a market, business category, or competitive question into a structured map of its relevant public companies. Disfold identifies and validates the key players, groups them into meaningful segments, compares their positioning and available metrics, and highlights potential gaps, weakly served spaces, and unusual outliers. Best for consultants, founders, corporate strategy teams, agencies, and analysts preparing market, competitor, or positioning work.
What you get
You receive an analytical Excel workbook and a concise PDF market brief.
The Excel workbook includes:
• Up to 40 relevant public companies within the agreed market definition
• Company name, ticker, exchange, country, sector, industry, website, and short business description
• Classification into primary players, secondary players, adjacent companies, and borderline matches
• Market segments or strategic archetypes defined specifically for the request
• Company-size and market-cap context when available
• Up to five comparable business or financial metrics when they can be sourced consistently
• Relative positioning, peer groups, rankings, and notable outliers
• Potential market gaps or white-space hypotheses by segment, geography, customer group, business model, product positioning, or company size
• Inclusion and exclusion reasoning
• Evidence links and source notes
• Data date, methodology, limitations, and unresolved classification questions
• Separate sheets for the market map, benchmarks, potential gaps, excluded candidates, and sources
The PDF market brief includes:
• A concise explanation of how the market is structured
• The most important public players and market segments
• The clearest competitive patterns
• The strongest evidence-backed market-gap hypotheses
• Important outliers and unusual company positions
• Implications for the buyer’s stated business or consulting question
• Limitations and areas requiring further validation
This service prioritizes defensible classification and comparison over filling a predetermined number of rows.
The value delivered is not merely a competitor list. It is a structured model of the market, showing how relevant public companies differ, where activity is concentrated, and where potential gaps may exist.
Output format
XLSX workbook, PDF market brief
What to include
Please provide:
• The market, category, product area, or business theme to map
• The specific business question or decision the work should support
• Target countries or geographic scope
• A focal company, product, or competitor, when relevant
• The types of companies that should be included
• The types of companies that should be excluded
• Any preferred comparison dimensions or metrics
• The intended use: client work, strategy, positioning, market entry, product planning, partnership research, competitor analysis, or another purpose
• A reference URL, existing brief, article, company page, presentation, or market definition, if available
Define the market as concretely as possible.
For example, “European payment processors serving online merchants” is substantially more actionable than “fintech.”
The market definition may be refined before execution if the original request is too broad to produce a coherent and useful result.
Not included
This offer does not include:
• A complete census of private companies or startups
• Primary research, interviews, surveys, or expert calls
• Audited market sizing, valuation, or financial due diligence
• Proof that an identified market gap has paying demand
• Legal, tax, regulatory, or investment advice
• Proprietary database exports or raw Disfold/Twelve Data data
• Real-time monitoring, recurring updates, or unlimited revisions
Market gaps are evidence-based hypotheses derived from the scoped public-company landscape, not guarantees of commercial opportunity.
One correction round is included for objective errors or clear scope misunderstandings reported within seven days. A materially different market definition, geography, customer group, or business question requires a new request.